The Florida Department of Transportation initiated an innovative approach to increasing awareness of pedestrian safety in Volusia County last week. In lieu of traditional media, the department chose to advertise the “Alert Today. Alive Tomorrow. Safety Doesn’t Happen By Accident.” message on the No. 87 Toyota driven by Joe Nemechek in the DRIVE4COPD 300 NASCAR Nationwide Series race at Daytona International Speedway.
Data reflects a spike in pedestrian fatalities around Daytona Speedweeks. Approximately 250,000 people visit the speedway during these events, and since there is no on-site parking, all of them are pedestrians at some point. These televised events reach approximately 3 million viewers nationwide.
A press conference was held at the Speedway on February 23. Secretary Ananth Prasad, FDOT District Secretary Billy Hattaway, Joie Chitwood, President of Daytona International Speedway, Marcus Jadotte, NASCAR Vice President of Public Affairs , FDOT District Secretary Noranne Downs, and Sergeant Kim Montes, Florida Highway Partrol spoke about the importance of pedestrian safety in the Sunshine State.
Pictured Above No. 87 Alert Today Alive Tomorrow driver Joe Nemecheck