Alert Today Alive Tomorrow at Mayfaire Event

Mayfaire by-the-Lake 2013 was the setting for Florida Department of Transportation (FDOT) District One’s rollout of “Alert Today, Alive Tomorrow – Safety Doesn’t Happen by Accident” (ATAT) campaign. Approximately 70,000 people attended the two day event on beautiful Lake Morton in downtown Lakeland the weekend of May 11 and 12. FDOT distributed approximately 9,000 items with the ATAT message.

District One Secretary Billy Hattaway worked tirelessly throughout the weekend to promote ATAT.  Friday evening he spoke to approximately 200 people at the kickoff reception, and Saturday morning he participated in the ribbon cutting ceremony. Later, Secretary Hattaway was joined in the ATAT tent by Lakeland Mayor Gow Fields as they handed out t-shirts and other items while discussing bicycle and pedestrian safety. Saturday evening Secretary Hattaway changed into his running gear and participated in the Art and Athletes 5K run. Somehow he still had enough energy to deliver comments thanking the runners and promoting our message, “Safety Doesn’t Happen by Accident.”

Alert Today Alive Tomorrow at Mayfaire by-the-Lake

They were two perfectly beautiful days to take a walk . . . and that’s what group after group did on May 8 and 9 in the Tice historic community in Lee County.  Secretary Billy Hattaway walked and talked as well with both youngsters and adults about improvements to the area’s streets and sidewalks that would make bicycle/pedestrian travel safer.

These “walking audits” were part of the Project for Public Spaces (PPS) event in Tice sponsored by the Lee County Office of Sustainability, Bike/Walk/Lee, and FGCU’s Southwest Florida Center for Public and Social Policy.  Secretary Hattaway, who is the statewide champion for Florida’s initiative to reduce the number of bicyclists’ and pedestrians’ fatalities, also was master of ceremonies for the Travel SafeLEE press conference on May 9 at Tice Elementary School.

Alert Today Alive Tomorrow at Mayfaire by-the-LakeAlert Today Alive Tomorrow at Mayfaire by-the-Lake

Alert Today Alive Tomorrow at Mayfaire by-the-Lake