Jacksonville is covered in Alert Today Alive Tomorrow messages and signs as part of a rollout from November 2013 to summer of 2014. To educate motorist, pedestrians, and bicyclists about the safety campaign and to reduce fatalities and serious injuries, the campaign was placed in high viability areas. The goal is to increase awareness and personal safety habits of all.
The coverage includes advertisements in gas stations, bars, and restaurants. In the spring, restaurants will host a brand night, where servers will wear the logo and distribute educational materials. Also, you will see moving billboards driving around town with the logo and information. Look for FDOT Safety in Jacksonville!