Pedestrian and bicyclist safety were emphasized during Speedweeks in Daytona Beach via FDOT’s Alert Today Alive Tomorrow campaign. To promote this important message, FDOT partnered with Florida native Scott Lagasse, Jr. Lagasse drove the #29 Alert Today Alive Tomorrow Toyota Camry in the DRIVE4COPD 300 Nationwide Series race at Daytona International Speedway on Saturday, February 22, 2014.
FDOT Secretary Prasad said, “Pedestrian safety is my highest priority. Alert Today Alive Tomorrow is the educational message we are sharing with the public, in addition to the engineering, enforcement and emergency response, that will make our state safer for pedestrians, bicyclists, and motorists.”
The National Association for Stock Car Auto Racing (NASCAR), the governing body that sanctions more than 1,200 races in the U.S., Canada, Mexico and Europe, including the DRIVE4COPD 300, and Daytona International Speedway support the Florida Department of Transportation’s commitment to roadway safety.
Daytona International Speedway President Joie Chitwood said, “Safety is a priority for us all at Daytona International Speedway, both on and off the track. We are pleased to support the Florida Department of Transportation’s efforts in raising awareness for pedestrian and bicycle safety and encourage all those on our roadways to be alert and share the road.”
This partnership increases visibility of the safety campaign. Speedway officials estimated over a hundred thousand visitors to the event and reminded everyone to pay special attention around the track.
Speedweeks also included the 2014 Daytona Beach Half Marathon 13.1-mile course, which brought nearly 2,000 runners from Daytona International Speedway to Daytona Beach and back. Florida’s pedestrian and bicycle safety program, Alert Today Alive Tomorrow, was a proud sponsor of this event as well.
The marathon started with a lead out by the #29 Alert Today Alive Tomorrow Toyota driven by Scott Lagasse, Jr. At the speedway, runners enjoyed Alert Today Alive Tomorrow water stops along the marathon route, and top runners received prizes including Alert Today Alive Tomorrow branded pedestrian safety items during the awards ceremony.
An exhibit hosted by the Florida Pedestrian and Bicycle Safety Coalition shared safety materials with the nearly 5,000 participants and spectators who attended the events.