The Jacksonville Jaguars have teamed up this fall with FDOT to promote safe motorcycle riding at EverBank Field and on the world’s largest scoreboard. Ride Smart Florida is a campaign hosted by FDOT to promote motorcycle safety and encourage motorists to watch for motorcycles. The Ride Smart logos will appear on the new scoreboard, radio programming and in parking lots. Messages will include “Look Twice. Save a Life.” And will rotate around the stadium on LED ribbon signs as well as on the jumbo scoreboard. Jacksonville was selected due to its high motorcycle crash incidents.
The partnership will spread the word about motorcycle safety. Signs at the stadium will include the logo and messages for Ride Smart. FDOT feels this will be an effective way to get this important safety message out to a large audience and is similar to outreach at other arenas, such as the Miami area. Look for our FDOT team at the Jaguars’ “Fan Entertainment Zone” at several home games, distributing educational materials.