Jacksonville Jaguars fans attending four football games late last year had their knowledge tested on pedestrian and bicyclist safety. In exchange for filling out a survey, fans were treated with a Jaguars t-shirt with the Alert Today Alive Tomorrow message on the back.
FDOT partnered with the Jaguars organization and secured a location in the stadium for four different games in October and December 2014. Armed with a tent and 500 t-shirts for each game, volunteers from Public Information, Traffic Operations, Planning, and the District Materials Engineer worked the tables soliciting fans to fill out the brief surveys in exchange for a t-shirt and a bag full of giveaways.
Before the day games, an airplane carried the Alert Today Alive Tomorrow banner above the stadium. Inside the stadium, a large banner covered some of the seats in one corner, while in the other corner were hundreds of lime green t-shirts worn by selected students seated in the “Honor Rows.” These students worked for their seats by participating in the Fuel Up to Play 60 program.
The results of the surveys will allow FDOT to plan an awareness campaign for reducing the number of pedestrian and bicyclist crashes in the Jacksonville area.
Thanks to all of our volunteers who worked the Jaguars games including Gina Busscher and Ron Tittle in Public Information; Mary Altman, Rodney Cooper, Dee Dee Johnson, Jennifer Graham, and Jeff Scott in Traffic Operations; Derek Dixon in Planning; Steve Sedwick in Materials; Trenda McPherson in the State Safety Office; and Allen Nelson, Monica Reifeiss, Laurie Sanderson, and Rebecca White from Atkins.