The Dolphins Cycling Challenge (DCC) is an annual two-day charity bike event benefiting cancer research that takes place every year around the Sun Life Stadium in Miami. FDOT partnered with the event to increase awareness of bicycle and pedestrian safety with the “Alert Today Alive Tomorrow” campaign. As a sponsor, the campaign involved all aspects of the event including volunteering at the DCC weekend packet pickup event, promotion in the Rider Handbook, and involvement in the Sun Life Finish Line Celebration with a bicycle and pedestrian public service announcement. FDOT’s campaign messages not only helped promote safety for the competitors but also brought awareness to bicycle and pedestrian safety education throughout the state of Florida.
During the tri-county cycling event, riders had the option of six routes over one or two days including a 104-mile “Hurricane Hundred” race. There was also a DCC 5k race around Sun Life Stadium for people interested in participating in the charity by running or walking. The event is a collaborative effort between the Miami Dolphins and Miller School of Medicine at the University of Miami, with 100% of rider-raised funds going directly to innovative research at Sylvester Comprehensive Cancer Center.