During this year’s Biketoberfest in Daytona Beach, Ride Smart Florida (a.k.a Florida Motorcycle Safety Coalition) promoted various aspects of motorcycle safety in Florida. Ride Smart Florida made the focused effort to increase the visibility of motorcyclists by encouraging riders to be seen and by encouraging motorist awareness of motorcycles. They also promoting personal protective gear and its value in reducing motorcyclist injury.
At least 900 people visited the tent during Ride Smart Florida outreach at Biketoberfest 2015. Approximately 70 percent of the visitors were Florida residents.